Install Bay to Show New Professional Installation Products at 2024 SEMA

Nov 5, 2024

Holly Hill, FL Install Bay® by Metra Electronics® will display new additions to its comprehensive collection of professional installation products at SEMA, November 5th to 8th at the Las Vegas Convention Center.

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Axxess Debuts Radio Replacement Interfaces with Bluetooth® Wireless Technology at SEMA

Nov 4, 2024

Holly Hill, Fla. Axxess® by Metra Electronics® will introduce new vehicle-specific audio integration interfaces that utilize Bluetooth® wireless technology for personalization settings at this year's SEMA Show.

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New Amplifier Integration Interfaces to Launch at 2024 SEMA

Nov 1, 2024

Holly Hill, Fla. Axxess® by Metra Electronics® is unveiling new vehicle-specific amplifier integration interfaces at this year's SEMA Show. These innovative solutions make it easy to add aftermarket amplifiers while keeping the factory radio, offering audio installers more flexibility for improving the sound quality of an audio system than ever before. 

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Metra to Introduce New Dash Kits at SEMA 2024

Oct 31, 2024

 

Holly Hill, Fla. –  Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, is launching an assortment of new audio installation solutions at the 2024 SEMA Show. 

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Metra Debuts Audio Upgrades for Select BMW at SEMA

Oct 30, 2024

Holly Hill, Fla. –  Metra Electronics® is introducing under-seat replacement subwoofers and speakers designed to fit select BMW* at this year's SEMA Show. 

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In-Demand Late Model Jeep® Solutions are Coming to SEMA

Oct 29, 2024

Holly Hill, Fla. –  Metra Electronics® is showcasing aftermarket accessories designed to fit select late-model Jeep® Gladiator JT and Wrangler JL vehicles at this year's SEMA Show. Show attendees can view them from November 5th to 8th in Metra's main SEMA Show booth, #10439, in the North Hall of the Las Vegas Convention Center and at its off-roading and powersports booth, #24743, in the Central Hall. 

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Metra Unveils Exciting All-In-One Audio Kits at SEMA

Oct 28, 2024

 

Holly Hill, Fla. –  Metra Electronics® has collaborated with VIBE Audio, the UK’s number one car audio brand, to create state-of-the-art all-in-one audio systems that will be unveiled at the 2024 SEMA Show.

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New HID to LED Conversion Bulbs to Debut at SEMA

Oct 25, 2024

Holly Hill, Fla. Heise LED Lighting Systems® by Metra Electronics® will display new HID to LED conversion bulbs from November 5th to 8th at Metra's main SEMA Show booth, #10439, in the North Hall of the Las Vegas Convention Center. 

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Axxess® Launches New Integration Accessories at SEMA

Oct 24, 2024

Holly Hill, Fla. Axxess® by Metra Electronics® will showcase new products at SEMA, including a DSP package, Total Control series interfaces, output generators, camera retention interfaces, a USB retention adapter, and more. These audio integrations will be shown from November 5th to 8th at Metra's main booth, #10439, in the Las Vegas Convention Center's North Hall.
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Heise LED Lights Up SEMA with New Products

Oct 23, 2024

Holly Hill, Fla. Heise LED Lighting Systems® by Metra Electronics® will display new vehicle lighting and accessories at this year's SEMA show. On display will be an assortment of new chasing ambient interior accent lighting, a chasing 12V power injector, solder-on adapters, accent light covers, and more. Show visitors can see these products from November 5th to 8th at the Las Vegas Convention Center at Metra's main booth, #10439, in the North Hall and at its off-roading and powersports booth, #24743, in the Central Hall.
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Metra Electronics® Introduces New Speaker Adapter Plates and Harnesses at SEMA

Oct 23, 2024

Holly Hill, Fla. Metra Electronics® is introducing new speaker adapter plates and vehicle-specific speaker harnesses at the 2024 SEMA Show, November 5th to 8th, in the Las Vegas Convention Center. They will be located at the manufacturer's main booth, #10439, in the North Hall. These new products expand on the manufacturer's line of audio system solutions and make it easy to install aftermarket speakers in an assortment of vehicles.
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iBEAM Launches Video Signal Noise Filter at SEMA

Oct 21, 2024

Holly Hill, FL iBEAM Vehicle Safety Systems by Metra Electronics® will display a new safety and surveillance solution, its TE-VSF video signal noise filter, at the 2024 SEMA show. Attendees can see this product from November 5th to 8th in the North Hall of the Las Vegas Convention Center at Metra's main booth, #10439.
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Metra Electronics® to Host Training Sessions at Atlantic City KnowledgeFest™

May 20, 2024

 

 

Holly Hill, Fla. – Metra Electronics® is heading to Atlantic City, New Jersey to host training sessions at KnowledgeFest™, hosted June 7-9, at Harrah's Resort & Convention Center. The manufacturer will showcase their latest afRead more...

Install Bay 2024 Catalog - New & Improved!

Apr 24, 2024

 

Install Bay 2024 Catalog - New & Improved!

We are excited to share a new catalog layout that includes vital information about each of our products to better assist in your ordering needs. Now shown are physical measurements for a large portion of our products, as well as terminal sizes, wire gauge sizes, mounting hole sizes, and more. 

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HE-SWP6 In Stock & Shipping

Apr 17, 2024

Easily Integrate Lighting and More Into Any Vehicle!

The NEW 6 Gang Switch Panel with 3 power levels from Heise LED is in stock and shipping now. The HE-SWP6 is durable enough for off-road use and has a narrow footprint for easy installation. It is ideal for Golf Carts, UTV’s, Jeeps, or any vehicle that wants to control up to 6 auxiliary LED lights or electrical devices. This device is designed to be safe for all connected accessories and is compatible with any switches capable of latching to ground. This switch panel has 10 feet of cable for versatile mounting options throughout the vehicle's interior, such as the dash panel, center console, or vehicle pillar.

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JP-APS-JK In Stock And Shipping

Apr 4, 2024

 

 

 

JP-APS-JK In Stock And Shipping

The JP-APS-JK is a complete switch panel installation kit from Heise LED that fits 2007-2018 Jeep® Wrangler JK. This 8 gang switch panel system can handle all types of 12V DC accessories and allows users to control up to 8 different auxiliary LED lights or electrical devices. The included replacement A-pillar cover mounts the water-resistant switch panel vertically, and two types of adapters are provided to fit the panel to two variations in dash designs in the Jeep Wrangler JK interiors.

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New Jeep® Upgrades In Stock & Shipping March 2024

Mar 27, 2024

 
NEW dashboard speaker grilles and lower dash speaker grille cut-ins are here! These new aftermarket accessories are are available now, and are designed to fit select Jeep® Gladiator and Wrangler vehicles to provide customization options that are durable and stylish.
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Axxess In Stock & Shipping AXDSPX-A2B1, AXSUB-GM2 (No AXSUB)

Mar 22, 2024

 

 

In-Demand Axxess® Products are In Stock and Shipping Now!

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Metra Electronics® to Return to Las Vegas KnowledgeFest™

Jan 23, 2024

 

Holly Hill, Fla. Metra Electronics® is heading to Las Vegas, Nevada to host training sessions at KnowledgeFest™, hosted February 2-4 at the Paris Hotel Las Vegas. The manufacturer will showcase their latest aftermarket installation products at booth #401. It will also display a 2018 Tesla Model 3 fully customized with Metra products by Professional Car Audio of Visalia, CA. Metra’s training sessions will cover new products launched at The 2023 SEMA Show, including new dash kits for the newest vehicle applications, new Heise LED vehicle accent lighting kits, clean wire audio installation products from both the Tsunami® and T-Spec® brands, single-zone and three-zone controllers with Bluetooth® wireless techRead more...

Metra Electronics® to Attend SHOT Show 2024

Jan 23, 2024

 

Holly Hill, Fla. – Metra Electronics® announces it will showcase a selection of industry-relevant products at the 2024 SHOT Show® at The Venetian Expo and Caesars Forum in Las Vegas on January 23-26. The Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade showRead more...

T-Spec® to Unveil New Competition-Rated Car Audio Accessories at The SEMA Show

Nov 1, 2023

Holly Hill, Fla. T-Spec® by Metra Electronics® will showcase new clean wire audio installation products and more at SEMA 2023. The brand will debut a 3-position ground distribution block, a 3-position fused distribution block, and a 380-piece heat shrink label and ferrule kit that can be perpetually replenished with a variety of new ferrule and heat shrink restocking packages. These new products will be displayed from October 31 to November 3 at the Las Vegas Convention Center in Las Vegas, Nevada, expanding the brand’s premium competition-rated car audio accessories designed with the finest materials for maximum performance. 
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Axxess® Launches New Integration Accessories at SEMA

Oct 31, 2023

Holly Hill, Fla. – Axxess® by Metra Electronics® has expanded its product line to include additional vehicle applications for popular integration solutions and will showcase these new products at the SEMA show. Launching at the show are new vehicle-specific DSP packages, MOST25 audio system interfaces, Total Control series interfaces, a backup camera retention harness, interfaces designed for Pioneer® radios, OnStar® retention interfaces, and more. These new automotive accessories will be displayed from October 31 to November 3 in the North Hall of the Las Vegas Convention Center at Metra's main SEMA Show booth, #10539. These new integration accessories are designed to help installerRead more...

Metra Introduces New Audio Installation Solutions at SEMA 2023

Oct 30, 2023

 

Holly Hill, Fla.   Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, is launching an assortment of new audio installation solutions at the 2023 SEMA Show. These products fit a wide range of vehicles, making aftermarket sound systeRead more...

Tsunami® Debuts New Clean Wire Audio Solutions at SEMA

Oct 27, 2023

Holly Hill, Fla. Tsunami® by Metra Electronics® will showcase new clean wire audio installation products at SEMA 2023. This will be the first appearance of the Tsunami® brand at the SEMA Show since Metra announced its revival earlier this year, with products in this line available to be sold exclusively to brick-and-mortar dealers for in-store sales only. On display, October 31 to November 3 at the Las Vegas Convention Center in Las Vegas, Nevada, will be a 380-piece heat shrink label and ferrule kit, along with a variety of new ferrule and heat shrink restocking packages that can be purchased individually to replenish components that are depleted within the kit.
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Heise LED to Display New 6 Gang Switch Panel at SEMA 2023

Oct 26, 2023

Holly Hill, Fla. Heise LED Lighting Systems® by Metra Electronics® will display a new 6 Gang Switch Panel with 3 power levels at this year's SEMA show. This device makes it easy for installers to integrate lighting into any vehicle. SEMA attendees can see this new product and many more automotive LED accessories from October 31 to November 3 at the Las Vegas Convention Center in Las Vegas, Nevada.
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Metra Electronics® Introduces Mounted Spare Tire Accessories at SEMA

Oct 25, 2023

 

Holly Hill, Fla.  – Metra Electronics® has developed two new kits designed to elevate a vehicle's mounted spare tire; a new chasing light kit and an adjustable camera kit. They will debut them at this year's SEMA show. These kits boast over 200 vehicle applications, including select Jeep®, Ford, Toyota, Honda, Isuzu, SRead more...

Heise LED to Introduce New Ambient Lighting at SEMA

Oct 24, 2023

Holly Hill, Fla. Heise LED Lighting Systems® by Metra Electronics® is bringing new ambient lighting kits to SEMA 2023. A new 18-piece chasing interior ambient lighting kit, a chasing LED ambient door lighting kit, and a chasing LED ambient dash lighting kit will be showcased from October 31 through November 3 at the Las Vegas Convention Center in Las Vegas, Nevada. Metra's main SEMA Show booth will be #10539 in the North Hall, and its off-roading and powersports products will be on display at booth #60031 in the West Hall.
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Heise LED to Debut New Vehicle Lighting at SEMA 2023

Oct 23, 2023

Holly Hill, Fla. Heise LED Lighting Systems® by Metra Electronics® is bringing an assortment of new RGB, RGBW, and Chasing vehicle lighting to SEMA 2023. On display will be innovative accent lighting kits, single expandable wheel rings, rock light expansion packs, a variety of chasing LED tubes, low voltage chasing extension cables, and more. These products will be showcased from October 31 through November 3 at the Las Vegas Convention Center in Las Vegas, Nevada, and include:
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New Axxess® Line Output Converters and Accessories Debut at SEMA

Oct 20, 2023

Holly Hill, Fla. Axxess® by Metra Electronics® is unveiling new high-voltage active line output converters (LOCs), an active LOC with bass enhancement processor, active LOCs with bass restoration, load resistors, vehicle-specific active LOC T-harnesses, and active noise canceling (ANC) bypass harnesses products at the 2023 SEMA Show. These products are designed to give car audio enthusiasts reliability and convenience when designing and powering their audio systems and will be displayed from October 31 to November 3 at the Las Vegas Convention Center. Metra's main booth will be #10539 in the North Hall of the LVCC, and its off-roading and powersports products will be displayed at booth #60031 in the West Hall.
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Saddle Tramp Launches New Audio System Kits and More at SEMA

Oct 20, 2023

Holly Hill, FL Saddle Tramp® by Metra Electronics® is introducing new plug-n-play audio systems and speaker upgrade kits for select 2014-2022 Harley-Davidson® motorcycles along with universal chasing LED light strip kits at the SEMA show. The audio systems will be sold exclusively to brick-and-mortar dealers for in-store sales only. They pair Infinity Kappa Perfect PowerSports Amplifiers and Speakers from HARMAN with Saddle Tramp® DSP Processor system integration and installation equipment. These products will be displayed from October 31 to November 3 at the Las Vegas Convention Center. Metra's main SEMA Show booth will be #10539 in the North Hall of the LVCC, and its ofRead more...

New Upgrades for Jeep® are Coming to SEMA 2023

Oct 19, 2023

 
Holly Hill, Fla. Metra Electronics® is introducing new aftermarket accessories and RGB lights designed to fit select Jeep® Gladiator and Wrangler vehicles at this year's SEMA Show. These products will be showcased from October 31 to November 3 at Metra's off-roading and powersports SEMA booth, #60031, in the West Hall of the Las Vegas Convention Center. Metra is introducing new dashboard speaker grilles, lower dash speaker grille cut-ins, replacement fender clips and rivets, an A-pillar 8 gang switch panel system, 7” LED headlights and 4" LED fog lights with RGB halo, and a turn signal trigger harness. These new accessories are designed for popular Jeep® models and provide customization options that are durable eRead more...

New Metra PowerSports® Products to Launch at SEMA 2023

Oct 18, 2023

Holly Hill, FL Metra PowerSports® by Metra Electronics® is displaying new products at the SEMA Show, including a 6-zone switch panel designed for UTVs and other outdoor vehicles, a 4 AWG high current quick disconnect power block, a 4-piece chasing LED golf cart canopy kit, and Heise Connect RGB controller crossover cables. Metra's off-roading and powersports SEMA booth, #60031, will be in the West Hall of the Las Vegas Convention Center from October 31 to November 3.
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Install Bay to Display Professional 12volt Installation Products at SEMA

Oct 17, 2023

 
Holly Hill, FL Install Bay® by Metra Electronics® is expanding its comprehensive collection of professional 12volt installation products with new single-zone and three-zone controllers with Bluetooth® wireless technology, micro line output converters, replacement socket kits in various sizes, connectors, fuse holders, and much more. These products are designed using the best available materials to ensure ease of use and years of reliability. They will be displayed from October 31 through November 3 at the Las Vegas Convention Center in Las Vegas, Nevada. Metra's main SEMA Show booth will be #10539 in the North Hall, and its off-roading and powersports products will be on disRead more...

Axxess to Simplify Product Line SKUs Ahead of SEMA 2023

Oct 13, 2023

Holly Hill, Fla. Axxess® by Metra Electronics® announced today that the brand has begun simplifying and restructuring its vehicle-specific interface product line, focusing on condensing the number of SKUs on the market. This process will ultimately benefit dealers and installers of Axxess products, making it easier to quickly locate the correct integration solution Read more...

Metra Electronics® Returns to SEMA with New Automotive Accessories

Oct 4, 2023

 
Holly Hill, Fla. Metra Electronics® announces it will again have two booths at the 2023 SEMA Show from October 31 to November 3 at the Las Vegas Convention Center. Metra's main SEMA Show booth will be #10539 in the North Hall of the LVCC, and its off-roading and powersports products will be on display at booth #60031 in the West Hall. The manufacturer will introduce over 200 new products from its house of brands and have product experts on-site to meet with show attendees and provide information.
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Metra Electronics® Teams Up with HARMAN to Create New Dealer Exclusive Motorcycle Audio Solutions

Aug 28, 2023

 

Holly Hill, Fla. Metra Electronics® has collaborated with HARMAN International Industries, the premier connected technologies company for automotive, consumer, and enterprise markets, to create new plug-n-play audio systems for select 2014-2022 Harley-Davidson® motorcycles that will be sold exclusively to brick-and-mortar dealers for in-store sales only. These products are in stock and shipping now and pair Harman's Infinity Kappa Perfect PowerSports Amplifiers and Speakers with DSP Processor system integration and installation equipment from Metra's Saddle Tramp® brand. 

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Metra Electronics® to Host Training Sessions at Dallas KnowledgeFest™

Aug 15, 2023

Holly Hill, Fla. Metra Electronics® will attend KnowledgeFest™ at the Dallas Convention Center and Omni Dallas Hotel in Dallas, Texas, August 25-27, to showcase their latest aftermarket installation products and host new training sessions. They will display a 2023 Ford Bronco, fully customized with Metra products, at their booth, #811. Metra’s training sessions will cover new Shuriken Lithium Series batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will alsoRead more...

Metra Electronics® to Host Training Sessions at Indianapolis KnowledgeFest™

Jun 14, 2023

Holly Hill, Fla. Metra Electronics® will attend KnowledgeFest™ at the Indiana Convention Center in Indianapolis, Indiana, June 23-25, to showcase their latest aftermarket installation products and host new training sessions. They will display a Nissan 350Z Roadster, fully customized with Metra products by GNC Customs in Goshen, Indiana at their booth, #201. Metra’s training sessions will cover new Shuriken Lithium Series batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and morRead more...

Heise LED Ships Expandable Wheel Rings with Patent-Pending Design

Jun 8, 2023

Holly Hill, Fla. Heise LED Lighting Systems® by Metra Electronics® is now shipping expandable wheel rings that debuted at the SEMA show in November. They are available in RGB, RGBW, and Chasing options and feature a revolutionary patent-pending design that makes it easy to add brilliant LED lighting to the wheels of any vehicle. These wheel rings are a game-changer for automotive lighting installers because they offer the ability to increase or decrease the diameter of the rings, making it easier to cater to more customers while keeping less inventory in stock. There are two kits available for each LED lighting option with wheel rings that expand from either 11" to 14" or 15" to 18" in size. 

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Metra Electronics® Reintroduces Tsunami® Brand

Apr 11, 2023

Holly Hill, Fla. Metra Electronics® has announced the revival of their popular Tsunami® brand, to be sold exclusively to brick and mortar dealers for in-store sales only. New clean wire solutions are available now. Products from this brand will include audio connections, power, ground, and speaker wire, amp installation kits, battery terminals, distribution blocks, fuse holders, and more. Tsunami® is also offering an economy series with RCA audio cables, fuse holders, amp kits, and speaker wire that integrators will find to be a cost-effective solution for their everyday wiRead more...

New Heise Connect App Goes Live for Smart Devices

Mar 20, 2023

Holly Hill, Fla. Heise LED® by Metra Electronics® has designed an all-new Heise Connect app that is now available for download on smartphones and tablets. The app allows users to remotely control Heise LED automotive lighting accessories from the palm of their hand. This app works cohesively with all Heise LED lighting, which will now be known as the Heise Connect Universe (HCU) of products. An intuitive user interface automatically connects via Bluetooth® and detects the type of control box connected to the app; RGB, RGBW, or Chasing. Groups of all products can be used and controlled within the same mobile app, including three new HRead more...

iBEAM Begins Shipping New Safety Solutions

Feb 23, 2023

Holly Hill, Fla. iBEAM Vehicle Safety Systems by Metra Electronics® is now shipping new safety and surveillance solutions that debuted at the SEMA show in November. These new products include a 9" Live View Streaming Rearview Mirror, a 4K Dual-View Dash Camera With DVR, a Universal Hardwire USB, and a variety of vehicle-specific Rearview Mirror T-Harnesses. These items are designed to increase safety for an assortment of vehicles and are easy to install.
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Metra Electronics® Now Shipping New Tesla Speaker Adapter Plates

Feb 7, 2023

Holly Hill, Fla. Metra Electronics® is now shipping new speaker adapter plates that fit an assortment of Tesla models. These new products were introduced at the SEMA Show in November and expanded the manufacturer's line of audio system solutions. These adapter plates have innovative features such as breakaway tab designs and mounting that mirrors the factory location so that no drilling is required. New products available now include:
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Saddle Tramp® Begins Shipping Products Debuted at SEMA

Jan 30, 2023

Holly Hill, Fla. Saddle Tramp® by Metra Electronics® has added products to their inventory designed to fit select Harley-Davidson® motorcycles. These new products were introduced at the SEMA Show in November and fit an assortment of models. Now shipping are a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full HaloRead more...

Metra Electronics® Serializes Key Products to Improve Supply Chain and Retail Price Monitoring

Jan 18, 2023

Holly Hill, Fla. Metra Electronics® is excited to announce the launch of a serialization program for some of the manufacturer's most popular product lines. Individual batches of products will be tracked using a unique serialization process, allowing better supply chain control. The company is now serializing its popular Read more...

Metra Electronics® to Host Training Sessions at KnowledgeFest™ in Las Vegas, NV

Jan 17, 2023

Holly Hill, Fla. – Metra Electronics® is heading to Las Vegas, Nevada to host new training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a Ford F-150 Lightning, built by Professional Car Audio of Visalia, CA, and customized with Metra products. Metra’s training sessions will cover new products launched at The 2022 SEMA Show. This includes new Shuriken Lithium Series batteries, dash kits, Axxess® integration products and DSPs, lighting and audio upgrades for Harley-Davidson® and Can-AM Ryker, Read more...

Shuriken to Launch Lithium Series Batteries at SEMA

Oct 31, 2022

Holly Hill, Fla. Shuriken® by Metra Electronics® will introduce a new line of Lithium batteries at the 2022 SEMA show, November 1st-4th at the Las Vegas Convention Center. On display will be more than a dozen different products from this new line, designed to fit numerous applications, including audio, motorcycle, marine, auto racing, powersports, solar energy storage, and more. These Lithium Iron and Lithium-ion batteries are an excellent choice for situations where the power source needs to be lightweight and compact, with a quick energy discharge. They weigh much less than other batteries while remaining long-lasting, reliable, and vibration-rRead more...

See New UTV and Golf Cart LEDs from Metra PowerSports® at SEMA

Oct 28, 2022

Holly Hill, Fla. Metra PowerSports® by Metra Electronics® will showcase a new Chasing LED Underglow Lighting Kit and a 3ft Chasing LED Whip Light designed to add brilliant lighting to UTVs and golf carts at SEMA 2022. These products install easily to provide fast and durable lighting solutions. They work with the Heise Connect Chasing Controller to allow users to control their LEDs from the palm of their hand when paired with the Heise Connect smartphone app.
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Saddle Tramp® Debuts Lighting and Audio Products at SEMA

Oct 27, 2022

Holly Hill, Fla. Saddle Tramp® by Metra Electronics® is introducing new products designed to fit select Harley-Davidson®, Indian, and Can-AM Rykers at the 2022 SEMA Show. The manufacturer has designed new accent lighting, driving lights, audio accessories, and a lithium-ion (Li-ion) battery from Shuriken's new Lithium Series. New products launching at SEMA will include:
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Metra Electronics® Showcases New Products for Jeep® at SEMA

Oct 26, 2022

Holly Hill, Fla. Metra PowerSports® by Metra Electronics® is introducing new lighting and aftermarket accessories designed to fit select Jeep® Gladiator and Wrangler models at the 2022 SEMA Show. Metra's Jeep® Accessories product line has expanded to offer new Chasing LED Headlights, Smoked Turn Signal Lights, a Fender Light Harness, Smoked Taillights, an Overhead Soundbar Adapter, an Under Seat Amp Rack, and a Fuse Holder Bracket. These new accessories are designed for popular Jeep models and for those who want to make their vehicle unique while remaining durable enough to stand up to off-roading wear and tear. New products launching at SEMA will include:
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